Ahn Studio NYC

As a designer and the founder of the small local tufting studio, Ahn Studio NYC, I spearheaded the development of an overarching branding and merchandising strategy. This project aimed to enhance the brand experience for Ahn Studio NYC's client.



Deliverable
Branding &Illustration
Date
January 2024 - April 2024
Role
Visual Designer
Client
N/A


THE PROBLEM SPACE

Lack of concept, identity, and user experience.
Since its establishment in 2024, Ahn Studio NYC has lacked a strong branding identity and a clear concept for its brand features.

OUR SOLUTION

We defined a concept that emphasizes Ahn Studio NYC's ability to connect disparate objects through various media, including illustration art and tufted textile art. The highly saturated colors used in the illustration art evoke a joyful mood, encouraging people to imagine themselves joining the tufting workshop with that same joyful spirit.



© Eunbi Kang 2024 | Designer | kangeunbi24@gmail.com