Selected Work
Client: Aland
Scope: Poster, LED Billboard, Stage Background, Instagram Promotion
Year: 2025
Designed the complete visual direction for Aland Dance Competition, including event posters, stage visuals, digital billboards, and social media promotion assets. The goal was to capture the energy and freedom of street dance while maintaining Aland’s youthful and experimental brand identity.
The graphic concept combined bold typography and spontaneous motion graphics to reflect the rhythm and individuality of dance culture. Colors and composition were inspired by Aland’s playful retail environment, translating its lifestyle aesthetic into a lively event atmosphere. The illustration motif drew subtle inspiration from the Korean flag and featured playful note-shaped dance characters to express K-culture’s energy.