Designing a cohesive POS system across interface, hardware, and brand experience
Scope: UI UX, Branding
Year: 2025
Designing for real retail environments
Retail spaces are often visually complex and inconsistent.I focused on creating a visual system that feels structured while staying grounded in real-world environments.
Fragmented UI and lack of visual consistency
- Inconsistent components across screens
- Lack of hierarchy and readability
- Disconnected experience between product and interface
Improving clarity and usability in checkout flow
- Simplified layout structure
- Established clear visual hierarchy
- Minimized cognitive load
Beyond interface improvements, I identified a lack of cohesion across visual and marketing touchpoints.
I introduced a unified visual language by integrating the brand symbol into layouts and motion.
Fragmented visual direction
- Established a unified visual direction across marketing assets
- Translated brand identity into scalable visual system
- Integrated brand symbol into layouts and motion graphics
- Improved consistency across website, video, and promotional materials
Key interaction components
To support this visual direction, I refined the underlying UI system and components
Focused on improving real-world usability in high-frequency POS interactions
Error handling popup
Prevents invalid actions and guides users with clear feedback
Secure input component
Designed for quick and accurate entry in real-world usage
Refining and structuring the UI system
Evolved into a scalable system of structured components and reusable UI patterns
Limited component system with only basic elements defined
Expanded into structured components and reusable UI patterns
Establishing a cohesive and scalable POS experience across product and brand
- Unified interface, hardware, and marketing visuals into a consistent system
- Improved clarity and usability in key transaction flows
- Reduced cognitive load through simplified layouts and hierarchy
- Built a scalable UI foundation with structured components and reusable patterns