Mad For Chicken As a Freelance designer at Mad for Chicken in New York City, I led the project  redesigning the menu for Mad for Chicken restaurant. I began by researching the brand's identity and determining a menu style that would be both enjoyable for customers and practical for ordering. 





Deliverable
Printed materials
Date
June 2023 - March 2024
Role
Visual Designer
Client
Mad for Chicken


THE PROBLEM SPACE

MFC (Mad for Chicken) faced issues with the current menu design, including small font sizes and a cluttered layout, making it challenging for customers to read and navigate. Additionally, the menu had poor color choices and a confusing information hierarchy, leading to a lack of engagement from the reader.


OUR SOLUTION

I undertook a redesign of a menu, focusing on enhancing users’ readability and visual appeal. The redesign featured a primary color scheme and minimized unnecessary text colors to optimize readability and streamline navigation. Typography adjustments, including typeface, size, and line height, were made to further improve legibility. Additionally, I reorganized the layout of each menu section to ensure clarity and prevent customer confusion.

© Eunbi Kang 2024 | Designer | kangeunbi24@gmail.com