Mad For Chicken As a Freelance designer at Mad for Chicken in New York City, I led the project redesigning the menu for Mad for Chicken restaurant. I began by researching the brand's identity and determining a menu style that would be both enjoyable for customers and practical for ordering.
Deliverable
Printed materials
Date
June 2023 - March 2024
Role
Visual DesignerClient
Mad for Chicken
THE PROBLEM SPACE
MFC (Mad for Chicken) faced issues with the current menu design, including small font sizes and a cluttered layout, making it challenging for customers to read and navigate. Additionally, the menu had poor color choices and a confusing information hierarchy, leading to a lack of engagement from the reader.
OUR SOLUTION
I undertook a redesign of a menu, focusing on enhancing users’ readability and visual appeal. The redesign featured a primary color scheme and minimized unnecessary text colors to optimize readability and streamline navigation. Typography adjustments, including typeface, size, and line height, were made to further improve legibility. Additionally, I reorganized the layout of each menu section to ensure clarity and prevent customer confusion.