B2B Web Design & Logo Design
May 2022 - July 2022
UI UX Designer
Planit Healthcare
THE PROBLEM SPACE
After COVID 19, the importance of remote networking for career purposes in the B2B market is being highlighted. We are creating a community network for SAP experts. How can we improve a place network connection service for SAP experts remotely?
OUR SOLUTION
We developed a website, Sapien, where business and SAP expert candidates can easily connect for available positions. By implementing a referral reward system, we have increased both the candidate pool and the quality of candidates.
APPROACH
I researched other competitors in the remote hiring agency sector and compared them based on the function descriptions of each page provided by our Product Manager. Through the competitor analysis, I created an information architecture and low-fidelity wireframes.
VISUAL DESIGN
For the visual identity, I prioritized maintaining consistency with other products’ mood board of Planit Healthcare. I choose blue + gray + black color tones to give trust worthy vibes to users.
For the logo design, we symbolized the first letter of Sapien, 'S,' to represent connectivity. By disconnecting the letter 'S,' it also conveys the meaning of connecting employees and employers.
For the logo design, we symbolized the first letter of Sapien, 'S,' to represent connectivity. By disconnecting the letter 'S,' it also conveys the meaning of connecting employees and employers.