01 / Visual identity / 2025
ALAND Event Branding
Developing a cohesive visual identity across physical and digital touchpoints for ALAND’s street dance competition.
Disciplines
- Brand Identity
- Visual System
- Campaign Design
01 / Overview
A visual identity built to move
I designed the complete visual direction for the ALAND Dance Contest, including event posters, stage graphics, digital billboards, and social media promotional assets.
The goal was to capture the energy and freedom of street dance while maintaining ALAND’s youthful and experimental brand identity.
02 / Visual System
Rhythm translated into a graphic language
The graphic concept combines bold typography, expressive characters, and spontaneous motion to reflect the rhythm and individuality of street dance culture.
The illustration system draws subtle inspiration from the Korean flag and uses playful, musical-note-shaped dance characters to communicate the energy of contemporary K-culture.
03 / Campaign
One language across campaign formats
The colors and compositions were informed by ALAND’s playful retail environment, translating its lifestyle-focused identity into an energetic event atmosphere.
04 / Applications
Designed to hold together at every scale
The visual system was adapted across event posters, LED billboards, stage backgrounds, and Instagram promotional content. Consistent typography, color, and character motifs allowed each format to feel connected while remaining flexible across different scales and environments.
