04 / Web design / 2025—2026

KRS Launch Experience

Designed the digital launch experience for KRS, a POS solution for beauty stores, by creating the product website, AI-assisted campaign visuals, and a 30-second promotional video.

Disciplines

  • Web Design
  • Creative Direction
  • Design QA

01 / Overview

A launch system for a beauty-specific POS

KRS needed a clear digital introduction for beauty-supply store owners. I shaped the launch experience across the product website, campaign imagery, and a short promotional film, then carried the work through design QA.

02 / Website

Turning a complex product into a clear sales story

The responsive website organizes the offer around the realities of store operation: why the product is different, how the workflow functions, what hardware is included, and how pricing and consultation work. The structure keeps a technical product understandable without losing the detail needed for evaluation.

Four KRS mobile website screens showing product story, hardware, and pricing
Full KRS desktop website from introduction through hardware and pricing

03 / Campaign & Film

Placing the product inside a credible retail world

AI-assisted campaign scenes placed the POS hardware in beauty-retail contexts, creating a consistent visual world without requiring a full location shoot. A 30-second promotional film then brought the website, hardware, and customer setting into one concise launch narrative.

KRS campaign image showing beauty-store professionals using the product
KRS hardware information shown on the launched website